Rainbow Vacuums - Rainbow Vacuum Cleaner ReviewsRexair LLC
The company was founded in 1929 by John W. Newcombe, who marketed a bagless vacuum cleaner. In 1936, the company introduced a vacuum cleaner with a water filtration system, a feature that would become the focus of Rexair's marketing, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day.
In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing of their products via independently owned distributors. This system, known as "The Rainbow Opportunity", still remains to this date. Direct marketing of vacuum cleaners is often associated with unsolicited door-to-door sales; although the in-home demonstrations are now by appointment only.